One of these takes two minutes. The other tells you what happened next.
People look for a Bio.link alternative for one of two reasons. Either they have outgrown a page that only lists links, or they want something with the same lack of fuss but a bit more behind it. Bio.link's whole appeal is that it is quick and minimal. You add your links, you paste the URL in your bio, you go back to making content. That is a legitimate way to run a link page and it should not be talked down.
HeyBio is the opposite trade. It costs money from day 15, it asks you to care about numbers, and in return it treats the page as measurable infrastructure. Clicks that arrive inside the Instagram or TikTok in-app browser get pushed out to the device's real browser, where logins and autofill already exist, and the dashboard counts how many were saved that way.
If your page is a courtesy, keep it simple. If your page is how you get paid, keep reading.
Side by side
| HeyBio | Bio.link | |
|---|---|---|
| Core promise | A measured funnel. The page exists to move a tap to a paid platform and prove it happened | A fast, uncluttered page that lists your links and gets out of the way |
| Time to first page live | Longer. There is a trial, an editor and settings worth reading | Very quick. That is the main thing it is known for |
| Cost | Paid only. 7-day trial, then 9 or 29 euros a month depending on plan, cheaper annually | See their pricing page for the current free and paid options |
| In-app browser escape | Taps from Instagram and TikTok are pushed out to the device's real browser, with the rescued count shown in the dashboard | Not something we can verify. Check their feature list |
| Analytics | Visitors, clicks per button, referrer, device, country, hour of day and rescued clicks, on Pro | Check their site for what is included at your tier |
| Geo control per link | Individual buttons can be hidden or shown by country, failing closed on unknown countries | See their feature list |
| Version history | Every change is versioned and restorable in one click, with full export of page and images | Check their documentation |
| Who it is aimed at | Adult and NSFW-adjacent creators, plus Telegram and Snapchat sellers | A broad general audience wanting a simple bio page |
Who Bio.link is genuinely better for
Bio.link deserves the win in several situations, and pretending otherwise would be silly.
You are not earning from the page yet. A subscription for a link list you check twice a month is a bad trade. Start free, get the traffic first, then buy tooling when there is something to optimise.
You want it done in one sitting. Minimalism is a feature, not a shortfall. Every setting a tool does not have is a setting you cannot get wrong at two in the morning before a launch. If your requirement is genuinely just five links and a photo, extra capability is friction wearing a nice jacket.
You run several small pages. Side projects, a friend's band, a second account for a different niche. Paying per page for tooling you barely touch adds up fast, and a lightweight tool scales sideways cheaply.
You do not want the numbers. Not everyone benefits from a dashboard. Some creators post more and think less and do better for it. Analytics are only useful if you are going to change something because of them.
Your audience is not on platforms with aggressive in-app browsers. If most of your traffic arrives from a desktop, a newsletter or a link people type in, the single biggest thing HeyBio does for you does not apply.
For current plans and any paid tier, check their own pricing page rather than a comparison table written by a competitor.
Who is better off with HeyBio
HeyBio starts paying for itself the moment you have a specific question about your traffic that a simple page cannot answer.
Questions like: why do a thousand taps produce so few signups? HeyBio's answer is usually the in-app browser. A visitor from Instagram or TikTok lands in a cut-down browser with no saved password and no card, hits a payment wall and leaves. HeyBio hands that click to the phone's real browser instead and shows the rescued-click count, so the fix is visible rather than theoretical.
Or: which post is actually working? Pro analytics cover visitors, clicks per button, referrer and source, device, country and hour of day. That one changes posting schedules more often than people expect.
Or: how do I keep one link away from one country? Per-link geo filtering hides or shows a single button by country and fails closed, so a visitor whose country is unknown never sees a geo-restricted link.
There is also the boring reliability layer that matters once a page earns money. Every edit is versioned and restorable in one click. You can export the whole page and its images. Every outgoing link is screened before it goes live: https only, no crypto domains, no URL shorteners, and the brand has to match the destination. The share card is neutral with no photo, which makes an adult classification less likely. Start is 9 euros a month or 90 a year, Pro with analytics, geo and a connected custom domain is 29 or 290.
Moving from Bio.link without losing followers
- Screenshot your current page before you touch anything, so you have the exact order and wording to reproduce.
- Rebuild it in HeyBio during the trial. Do not improve it yet. Copy it faithfully, so the first fortnight of numbers describes the page you already had rather than a new one.
- Check every destination loads over https. Outgoing links are checked automatically for shorteners, crypto domains and a brand match, so a link that fails is worth fixing rather than forcing.
- Send yourself the new link on Instagram and TikTok and open it from inside the app. You should be handed to your normal browser.
- Change your bio link, then leave the old page up with one button pointing at HeyBio so nothing you posted last month goes nowhere.
- Give it seven days, then read the hour-of-day and referrer data before you reorder anything. Two weeks of real numbers beats a hunch.
Questions
If a simple free page works, why pay?
You should not, until the page earns. The argument for paying starts when you can name a number you want to move, such as taps that never become signups. If you cannot name that number yet, a free tool is the correct answer and we would rather say so.
Is HeyBio harder to set up?
A little. There are more decisions, mostly around analytics, geo rules and your domain. Setting up the page itself is comparable. You can also type what you want changed in plain language and the AI applies it, which removes most of the fiddling with settings panels.
What happens to my page if I cancel?
You can export the full page and all its images at any point, including before you cancel. Billing is monthly and there is a 30-day money-back window. Nothing about the product depends on you being unable to leave with your content.
Do I need Pro or is Start enough?
Start gives you the page itself. Pro adds the analytics, per-link geo filtering and a custom domain we arrange and connect. If you are not going to read analytics, Start is the honest recommendation at 9 euros a month or 90 a year.
Can I keep both pages running?
Yes. Nothing stops you pointing one platform at each and comparing the results for a fortnight. That is the cleanest way to find out whether the in-app browser was actually costing you conversions or whether your page was fine all along.
Checked against Bio.link's own website on 11 August 2026. Their plans, limits and prices change and vary by region, so check their page for the current situation. We describe what each tool does, not what it costs.
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