Later is a social media suite with a link page attached. HeyBio is only the link page, done properly.
Later is not really a link-in-bio company. It is a social media management platform, with scheduling, a content calendar, analytics and a team workflow, and Link in Bio is one feature inside that. It happens to be a good one, and it is included in every paid plan at no extra cost.
That framing matters, because it changes what you are actually comparing. Choosing Later is choosing a whole publishing workflow. Choosing HeyBio is choosing a single page and the mechanics behind one tap.
The price difference follows from that, and it is large. Later has no permanent free tier, and its entry plan costs roughly twice what HeyBio does.
Side by side
| HeyBio | Later | |
|---|---|---|
| What the product is | A link page and the analytics behind it | A full social media suite, with Link in Bio included |
| Who it was designed for | Adult and NSFW-adjacent creators, plus Telegram and Snapchat sellers | Brands, agencies and social teams managing multi-platform publishing |
| In-app browser escape | Clicks from the Instagram and TikTok in-app browser are pushed to the device's real browser, and the dashboard counts how many clicks that rescued | No equivalent |
| Per-link geo filtering | Hide or show an individual button by country, failing closed when the country is unknown. Available on Pro | Not offered per individual link |
| Free plan | No free tier. A 7-day trial, then 9 euros a month or 90 a year | None. A 14-day trial, then paid only |
| Entry price | 9 euros a month, or 90 a year | Around 18 to 19 dollars a month on Starter billed annually |
| Scheduling and calendar | Not offered | The core of the product: planning, drafts, approvals, cross-platform publishing |
| Analytics | Clicks per link, per country and per source, plus the count of clicks rescued from the in-app browser | Broad social analytics across platforms, plus link page performance |
Who Later is genuinely better for
Later is clearly the better purchase in a set of situations, and money is not one of them.
If you schedule content, it wins outright. Planning posts, a visual calendar, drafts, approvals and cross-platform publishing are the core of the product. HeyBio does none of that and never will.
If you work in a team, it wins again. Later is built around multiple users and client accounts. HeyBio assumes one creator with one page.
If you want one subscription instead of several, it consolidates. Scheduling, analytics and the link page in a single bill can easily be cheaper than three separate tools, even at Later's prices.
Its link page is competent and carries no Later branding on paid plans, with unlimited buttons and linked posts that map your grid to destinations, which is genuinely nice for shoppable content.
The catch is that there is no free tier at all, only a trial, and entry pricing starts around 18 to 19 dollars a month billed annually. If a link page is all you need, you are paying for a suite you will not open.
Who is better off with HeyBio
Pick HeyBio if you want a link page and not a publishing platform, and if your conversions are dying at the in-app browser.
Later's Link in Bio renders inside the Instagram and TikTok internal browsers exactly like any other page, because there is no reason for a scheduling company to have solved that. HeyBio pushes the click out to the real browser on the device, where saved logins and autofill exist, and then counts how many clicks it rescued.
Geo filtering per link is the second difference. Individual buttons can be hidden by country and the rule fails closed when the country cannot be determined.
The third is cost shape. HeyBio is 9 euros a month for the page. Later's entry tier is roughly double that and rises steeply, because you are buying scheduling, calendars and team seats along with it. If you never schedule a post, that is money spent on capability you do not use.
Moving from Later without losing followers
- Decide first whether you are leaving Later entirely or only its link page. If you schedule content there, you probably want to keep the subscription and simply move the page.
- Build the HeyBio page at heybio.io/yourname while the Later page stays live.
- Later's linked-posts feature maps grid images to URLs. HeyBio has no equivalent, so convert those into ordinary buttons with clear labels.
- Copy the remaining links in priority order and open each destination once.
- Set geo rules before the page is public.
- Change your bio link last, and leave the Later page in place while old posts still point at it.
Questions
Does Later have a free plan?
Not a permanent one. There is a 14-day trial, and after that every feature including Link in Bio requires a paid plan. Starter sits around 18 to 19 dollars a month billed annually, with Growth and Scale considerably higher. Check their pricing page for current figures.
Is Later's Link in Bio any good?
Yes. Unlimited buttons, no Later branding on paid plans, and linked posts that turn your grid into a shoppable map. As a link page it is perfectly solid. It simply has no answer for the in-app browser problem, because that is not what Later is for.
Should I run both?
That is a reasonable setup. Keep Later for scheduling if you use it, and point your actual bio link at HeyBio. The two do not conflict, and you are buying each for what it is good at.
What do I give up by leaving Later's page?
Linked posts, mainly, plus having everything on one bill. You keep your links, because links are just URLs.
Which is cheaper?
HeyBio, for the link page alone: 9 euros against roughly double that. But if you also need scheduling, Later's single subscription can be cheaper than buying two products.
Checked against Later's own website on 11 August 2026. Their plans, limits and prices change and vary by region, so check their page for the current situation. We describe what each tool does, not what it costs.
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