One page takes the payment. The other makes sure the visitor arrives able to pay.
If you are considering a Stan Store alternative, start by naming where your money comes from. Stan Store is a creator storefront. The point of it is that someone taps your bio link and buys something without leaving, whether that is a digital product, a course or a booked call. Checkout lives on the page. That is a completely different job from what HeyBio does.
HeyBio takes no payments at all. It is a link page at heybio.io/yourname whose job is to get a tap from Instagram or TikTok through to wherever you already earn, usually OnlyFans, Fansly, Fanvue, Telegram or Snapchat. Its main trick is escaping the in-app browser: the click is pushed out to the device's real browser, where the visitor is already logged in and their card is saved, and the dashboard counts how many clicks that rescued.
Selling direct and routing traffic are both good businesses. They just need different pages.
Side by side
| HeyBio | Stan Store | |
|---|---|---|
| What the page is for | Routing a tap to the platform where you already earn | Selling your own products and services on the spot |
| Payments | None. HeyBio never touches money and takes no cut of anything you earn | Checkout is the core of the product |
| Product delivery | Not supported. Files and access are handled by whatever you link to | Delivering what the customer bought is part of the job it does |
| Customer and order records | None. You get visitors and clicks, not buyers | Order and customer data are part of a storefront |
| In-app browser escape | Taps from the Instagram and TikTok in-app browser are handed to the device's real browser and counted as rescued clicks | Check their current feature list. We will not describe what we cannot verify |
| Per-link geo rules | Any single button can be hidden in chosen countries or shown only there, failing closed on unknown countries. Pro | See their feature list for country-level controls |
| Traffic analytics | Visitors, clicks per button, referrer and source, device, country, hour of day and rescued clicks | Expect sales-oriented reporting. Their site is the place to confirm what is covered |
| Running multiple creators | Agency covers up to 10 models at 99 euros a month, then 7.50 per extra model, with database-level isolation | Check their site for team or multi-account options |
| What you may sell or link to | Outgoing links must be https, must not be crypto domains or URL shorteners, and the brand must match the destination | Read their current terms for what is permitted |
Who Stan Store is genuinely better for
Stan Store is the right choice, without argument, in these cases.
Your income is your own products. Courses, presets, guides, templates, coaching. A storefront that takes the payment and delivers the file is doing the actual work of your business. HeyBio cannot process a payment, cannot host a file and cannot deliver a purchase. Linking out to a separate checkout adds a step, and steps cost sales.
You sell your time. Calls, consultations, one to one sessions. Booking and payment belong together, and a link page that sends someone to a third tool to arrange both is worse for the buyer.
You need customer records. Orders, refunds, who bought what and when. That is retail infrastructure. A link page has visitors and clicks, not customers.
You run offers and funnels around products. Bumps, upsells, discount codes, launches. Those live where the transaction happens, not on a page that merely points at it.
You want one place for buyers to land. If a follower buying from you should never see a second brand or a second checkout, a storefront in the bio is the cleanest experience there is.
On cost and any transaction fees, read their own pricing page. It changes and it varies, and we are not going to quote figures for someone else's product.
Who is better off with HeyBio
HeyBio is the fit when the transaction already happens somewhere you do not control, which is the normal case for subscription creators.
If your income is a monthly subscription on OnlyFans, Fansly or Fanvue, or sales through Telegram or Snapchat, you do not need checkout in your bio. The platform holds the payment, the content and the relationship. What you need is for the tap to survive the journey, and the in-app browser is where it dies. HeyBio pushes the click out to the phone's real browser, where the session and the saved card already exist, and reports the rescued-click count, so you see the difference rather than assume it.
Per-link geo filtering is the second reason, and it has no equivalent in a storefront. Hide one button in chosen countries or show it only there, failing closed so anyone whose country cannot be determined never sees a geo-restricted link.
Third is running several creators. Agency is 99 euros a month for up to 10 models, then 7.50 each, with isolation between accounts enforced in the database and tested before every release. That suits a manager, not a shopkeeper.
Around that: analytics down to referrer, device, country and hour of day, a neutral share card with no photo so platforms are less likely to classify the link as adult, outgoing link checks, versioning, full export, and a custom domain we connect for you on Pro. Start 9 euros a month or 90 a year, Pro 29 or 290.
Moving from Stan Store without losing followers
- Do not migrate blind. Write down what you sold through Stan Store in the last 90 days. If the answer is anything at all, you are looking at a two-tool setup, not a replacement.
- Build the HeyBio page with your subscription platform as the top button, and add your Stan Store as a normal button lower down so existing product links keep working.
- Check every existing checkout or product URL you paste in. A broken checkout link costs a sale immediately, unlike a broken social link which merely looks untidy.
- Point your bio at HeyBio and test it from inside Instagram and TikTok by messaging yourself the link and tapping it. You should be handed to your normal browser before you reach any payment screen.
- Watch two weeks of data. Compare rescued clicks and clicks per button against the sales you were making before, so the decision is based on numbers rather than a feeling.
- Keep whichever tool is carrying revenue. If products still sell, keep both and let each do the part it is good at.
Questions
Does HeyBio take a percentage of my earnings?
No. HeyBio never processes a payment, so there is nothing to take a percentage of. You pay the subscription and that is the entire cost. Whatever your subscription platform or checkout provider charges is between you and them, and we are not in that chain at all.
Can I sell a PDF or a course through HeyBio?
No. There is no checkout, no file hosting and no delivery. You would link to whatever handles the sale. If selling your own products is the main thing you do, a storefront tool is the right purchase and HeyBio would only sit in front of it, if at all.
Which one should go in my bio if I use both?
Usually HeyBio, because the in-app browser problem happens at the moment someone taps the bio link, and that is the click you most want to rescue. Your store then becomes one button on the page. If products are the bulk of your income, flip it and put the store first.
Why does the share card have no photo?
Because a preview image is one of the signals platforms use to classify a link as adult. The neutral card makes that classification less likely. It is a reduction in risk and not a guarantee, and anyone promising you a guarantee about platform behaviour is guessing.
I manage several models. How does that work?
The Agency plan is 99 euros a month for up to 10 models and 7.50 a month per model beyond that. Each has their own page, links and analytics. Separation between accounts is enforced at the database level with row level security, and that isolation is tested before every release.
Checked against Stan Store's own website on 11 August 2026. Their plans, limits and prices change and vary by region, so check their page for the current situation. We describe what each tool does, not what it costs.
Try HeyBio free for seven days. Your page is live in ten minutes.
Start your 7-day trial →